Greg White, Photographer, London

Description

A close-up product shot captures a single On trail running shoe suspended in mid-air against a solid gray backdrop. The shoe is dark grey with a white and dark grey sole. The composition is enhanced with motion blur, giving the visual effect of forward movement. This effect is particularly pronounced at the front and rear of the sole, which blends into streaks of white, emphasizing the shoe's action. The shoe features a prominent 'On' logo on the side. The lighting is diffused, highlighting the textures and contours of the shoe.