Greenhouse (M&C Saatchi), Agency / Creative,

Description

The video shows a close-up of a stone-baked sourdough loaf, highlighting its crusty exterior. A tray of golden-brown loaves is then shown being moved in an industrial oven, followed by someone breaking a loaf apart to reveal the soft, airy interior. The video continues with a slice of the sourdough being buttered on a green plate. The sequence ends with a view of the loaf packaged for sale with a promotional "Prices Dropped" logo.