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BrandGQ Hong Kong
ProjectTHE OUTER STATEMENT
Monochrome fashion portrait of a man wearing a dark trench coat with a white lapel flower pinned to the chest.

GQ Hong Kong THE OUTER STATEMENT 2026

Associated creatives

Hong Janghyun
Hong JanghyunPhotographer
Lee Hyun Woo
Lee Hyun WooHair Stylist
Lee Kyung Kim
Lee Kyung KimProducer

Tags

man in dark trench coatdark trench coattrench coatmanwhite lapel flowerlapel flower

Description

This monochrome fashion portrait from the GQ Hong Kong project The Outer Statement features a male subject with a structured flat-top haircut. He wears a dark buttoned coat or trench jacket with a large collar, paired with trousers and a white flower pinned to the lapel with a safety pin. The image is styled with a retro or editorial print frame aesthetic, complete with a metal binder clip holding a perforated notebook paper border. The lighting is bright and clean, emphasizing sharp contrasts against a plain background.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign