BrandGQ China
ProjectA New Era of Menswear
GQ China A New Era of Menswear 2026
Associated creatives
Tags
Description
An East Asian male model is centered in the frame, wearing a polished, dark brown leather trench coat with a matching waist belt. The coat features a traditional collar and structured lapels, capturing a high-end menswear aesthetic. He is posed against a very dark, indistinct background, with dramatic lighting that highlights the glossy texture of the leather. The composition is intimate and focused on the subject, creating a moody, cinematic tone. The GQ logo is visible in the lower-left corner of the frame.
Style
Editorial, Vertical, Cinematic
Techniques
Natural light, Low-key / chiaroscuro
Industries
Menswear