BrandMaybelline
ProjectMa'am
Gotham NY, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This Maybelline New York advertisement features actress Mindy Kaling in an outdoor urban setting. The advertisement focuses on their Instant Eraser Treatment Makeup, showcasing a woman applying the product. Later, Mindy Kaling, wearing a denim shirt under a black leather jacket, is shown confronting a younger man, clad in a denim jacket and glasses, after he mistakenly addresses her as 'Ma'am'. The exchange highlights the woman's stylish and youthful appearance, questioning assumptions about age and emphasizing confidence and smartness.