BrandPréma-Québec
Gorditos, Production,
Associated creatives
Associated creatives
Tags
Description
The video shows a black and white ultrasound of a foetus in the womb followed by color footage of premature infants receiving care and being held by their parents. The footage depicts babies in incubators, some with medical tubes and monitors attached, receiving treatment from healthcare professionals wearing protective gloves. Weight measurements are shown digitally alongside each baby, highlighting the babies' small size. The video conveys a sense of fragility and the importance of specialized care for premature infants, as well as the bonding experience between parents and their newborns. The babies are being cared for in a brightly lit hospital environment.