Logo
BrandGoodparts
ProjectBrand Identity
Goodparts brand identity design featuring a white poster with bold black typography and an orange spiral illustration against a weathered surface.

Goodparts Brand Identity 2020

Associated creatives

ABD Creative Office
ABD Creative OfficeProjects by
Univers Brand Design
Univers Brand DesignProjects by
Saul Osuna
Saul OsunaProjects by
DNCO
DNCOProjects by

Tags

brand identity designbrand identitygraphic designposter designtypography posterorange spiral graphicspiral graphic

Description

This project showcases the brand identity for Goodparts, featuring clean minimal poster layouts against a textured, weathered urban background. The design utilises bold sans-serif typography with the word silicone prominently displayed alongside technical descriptive text. A vibrant orange graphic element resembling a coiled spring or spiral sits centrally beneath the headers. Additional branding elements include circular seals and minimal text reading made for play.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (70%)
Burnt Orange (20%)
Jet Black (10%)

Context

Advertising Campaign