FCB New Zealand,

Description

An abstract 2D motion graphics animation created for the Goodnites campaign titled 'Getting A Degree', developed in collaboration with agency FCB New Zealand alongside music and sound production by Eardrum and MassiveMusic. The visual design showcases minimalist, flat vector forms with concentric arches, rotating curved segments, and rectangular border framing elements that dynamically evolve across the frame. The graphic composition is structured around a warm color palette of terracotta orange, muted off-white/light grey, and solid off-black accents.

Style

Horizontal, Graphic, Geometric

Techniques

Animation, Motion Graphics

Color

Background

Solid Colour

Context

Advertising Campaign