BrandGoodnites
ProjectGetting A Degree
FCB New Zealand,
Associated creatives
Tags
Description
This motion graphic animation utilizes a bold, minimalist aesthetic with a solid terracotta-colored background. At the center, a series of concentric circular arcs form a geometric pattern that serves as the focal point. As the animation progresses, the segments of the shape dynamically transition, filling with solid blocks of black, light grey, and white. The animation is clean and graphic, characterized by sharp edges and high-contrast color blocks. There is no visible scenery, as the focus is entirely on the motion of the abstract geometric design elements.
Style
Minimalist, Graphic, Geometric
Techniques
Animation, Motion Graphics
Industries
Public Awareness