BrandSRAM
ProjectHoly Shift - Showroom
Good Fortune Collective, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video features a woman crouching while inspecting a purple iridescent road bike held by a man in a bike shop. The woman, with braided hair, is wearing a casual grey t-shirt and distressed jeans, complemented by white sneakers. The man is partly visible, holding the bike with both hands. The bike shop provides a busy background, filled with rows of bikes and components. The lighting is bright, accentuating the reflective surfaces of the bikes. The camera zooms in on the bike's components, highlighting the gears and frame. The camera framing includes medium shots and close-ups.