Rival, Agency / Creative,

Description

This commercial video for Good Foods titled Names captures a gathering of friends outdoors at a residential setting. Characters are seen chatting, greeting one another, and sharing food, featuring prominent tubs of Good Foods chunky guacamole. The footage utilizes natural daylight and features warm color grading to emphasize a friendly, social atmosphere. Rival served as the creative agency for this project.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

House

Context

Advertising Campaign