BrandBeyoncé
ProjectThe Formation World Tour
Good Company, Production,
Associated creatives
Associated creatives
Tags
Description
This is a promotional video showcasing the Formation World Tour. The video features a singer with long, wavy hair holding a light-colored flower, illuminated by red lighting against a dark background. The opening text displays "The Formation World Tour". Additionally, the video shows a rotating LED cube on a stage, serving as the centerpiece of the performance. The cube displays changing imagery, including the singer's profile. The video uses red and monochromatic color grading, with a focus on evocative imagery and stage design.