Victoria Ling, Photographer, London

Description

This commercial still photography piece by London-based photographer Victoria Ling features a small square fish tank as the central subject. Inside the illuminated tank, an orange goldfish swims above sand, a wooden ornament, a pink coral structure, and a green artificial plant. The tank rests on a stepped blue platform atop a surface with vertical blue corrugation. Arranged around the base are props including a pale pink ceramic pitcher, red coral branches, an old-fashioned telephone, a small dish, and a golden hotel bell. The background is a solid deep blue wall with blue curtains on the right and a wall-mounted pegboard holding hanging keys on the left. Soft directional lighting casts distinct shadows across the blue scene.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Banking

Color

Background

Set-dressed

Context

Advertising Campaign