Glen Luchford, Videographer/Director, New York

Description

This commercial campaign image, directed by Glen Luchford, features two men in a dramatically lit interior setting. A black man in his 20s wearing a dark brown suit reclines across a bed with shimmering ivory satin pillows and sheets, looking directly toward the camera with a calm expression. In the background on the right, a shirtless man is seated with his back exposed, angled away from the viewer against dark, draped fabric. The foreground features rich textures including a dark red velvet blanket draped over the foot of the bed and polished black shoes visible near the corner. The Saint Laurent brand logo is prominently displayed across the center of the frame in elegant white typography. The lighting is low-key and theatrical, creating deep shadows and highlighting the sculptural forms of the subjects and the luxurious fabrics.

Style

Horizontal, Commercial, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Bedroom

Context

Advertising Campaign