Glen Luchford, Videographer/Director, New York

Description

This fashion campaign image directed by Glen Luchford features a group of models posed within an elaborately styled interior space with purple walls and arched architectural details. On the left, a man wears a tailored grey suit and a blue top with a heavy silver embellishment. In the center, a blonde model wears an oversized plaid blazer over a patterned dress while holding a structured handbag with a chain strap. In the background on the right, three additional seated and standing figures are dressed in vintage-inspired garments. Large gold lettering spelling Gucci appears across the upper right portion of the scene. The lighting is soft and theatrical, highlighting the textures of the garments and the theatrical set design.

Style

Editorial, Horizontal, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign