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Giant vertical LED billboard in Times Square displaying New Music Friday with Joe Jonas by Gleeson Paulino

Gleeson Paulino, New York

Associated creatives

Tags

Description

A massive vertical digital billboard lights up the night sky in New York City, displaying a promotional advertisement for New Music Friday featuring musician Joe Jonas. The glowing display showcases bold typography with red and white banners reading New Music Friday above branding and imagery of Joe Jonas in a dark jacket. Surrounding electronic billboards and urban structures fade into darkness, framing the central illuminated display. The night setting creates high contrast between the glowing digital screen and the surrounding urban environment.

Style

Vertical, Commercial, Neon

Industries

Music

Color

Crimson (50%)
Powder Blue (50%)

Background

Street

Context

Out of Home (OOH)