Gleeson Paulino, Photographer, New York

Description

A billboard in Times Square at night displays an advertisement for Joe Jonas' new single, "Work It Out", as part of Spotify's New Music Friday campaign. The billboard is vertically oriented with a light blue background, the words 'FRIDAY' in red capital letters, and Jonas' photo at the bottom. Other billboards are visible in the background, including those for Roku and BuzzBallz.com. The image is taken from a medium distance, showing the scale of the billboards within the urban environment. The lighting is bright from the billboards, contrasting with the dark night sky.