BrandGlad
ProjectDon’t Get. Mad Get Glad
Framestore - Chicago, Post Production / VFX,
Associated creatives
Tags
Description
This musical commercial features a man confidently carrying a white Glad trash bag along a brick city street. He encounters Oscar the Grouch, who is emerging from his iconic green trash can. The man smiles and sings about how Glad makes taking out the trash easy. In the background, other people in the neighborhood are dancing and singing along to the tune. The scene has an urban aesthetic with warm, natural lighting and vibrant colors typical of a lighthearted brand campaign.
Style
Humorous, Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
CPG / Packaged Food, Food & Beverage