Special Australia, Creative Agency, Sydney

Description

This commercial video for Gippsland Dairy titled Let the world wait 30s opens with a man sitting on the tailgate of a pickup truck in a dry rural landscape, eating yogurt while accompanied by an Australian cattle dog. The sequence cuts between the relaxed man enjoying his snack and humorous scenes in a nearby country town where sheep wander through streets, populate a local shop, and occupy a pub. The cinematography uses natural lighting and a muted, earthy colour palette to evoke a rustic Australian country setting. Special Australia created the campaign with post-production by The Editors and Puffin Post, and sound design by Rumble Studios and Music Mill.

Style

Horizontal, Cinematic, Earthy, Raw

Techniques

Analogue / film, Natural light

Industries

Beverages

Color

Background

Desert

Context

TVC / TV Commercial