Giulio Rustichelli, Milan

Description

This striking monochrome advertising campaign image for Giorgio Armani Made to Measure was captured by photographer Giulio Rustichelli. The high-contrast black and white composition features a central woman flanked by two men, all dressed in formal attire. Numerous white and black chess pieces are arranged around them on a glossy, reflective dark surface, creating a conceptual and dramatic frame. The lighting is low-key and directional, emphasizing sharp shadows and highlights across the subjects and props. Prominent typography on the left reads Giorgio Armani Made to Measure.

Style

Horizontal, Commercial, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign