Giorgia Ascolani, Photographer, London

Description

A digitally enhanced advertisement for Elizabeth Arden features a hand seemingly adding a skincare capsule to form the head of a snowman. The snowman is composed of three capsules and stands among small pine trees on a snowy landscape, all set against a blue background. More capsules appear to float down from a cloud. The ad is displayed on a billboard above a city street with several cars driving by, including a yellow taxi and a vintage orange Porsche. A floral garland hangs above the advertisement, and portions of people can be seen through car windows, adding a real-world dimension to the staged scene.