BrandGillette Venus
ProjectThe Difference
19th & Park,
Associated creatives
Tags
Description
This commercial campaign for Gillette Venus features U.S. Olympic figure skater Alysa Liu, transitioning between her athletic performance on an ice rink and a personal grooming routine in a bathroom. Liu is shown wearing a sparkling gold skating costume, performing graceful movements on the ice under warm, natural lighting. Intercut with these sequences are close-up product shots of a Gillette Venus razor being used on skin and mounted on a teal tiled wall. The editing highlights both the precision of the athlete and the product. The color palette focuses on soft, bright blues and warm metallic gold tones, emphasizing a clean and premium aesthetic.
Style
Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
Cosmetics