BrandHP
ProjectGPS Gone Wrong
Giant Spoon, Agency / Creative,
Associated creatives
Tags
Description
The scene starts with a close-up of a man with an anxious expression, driving a car. He's following a GPS navigation app that instructs him to "continue straight". There's a quick shot of the phone displaying the navigation, then back to the driver. A brief shot shows a woman in the passenger seat with a concerned look. The following scene shows a yellow car submerged in a lake surrounded by greenery and trees. The commercial then cuts to a shot of an HP Smart Tank printer sitting on a desk in a room with warm lighting, highlighting it as a trustworthy product.