BrandMolson Coors
ProjectBeer Drops Case Study
Giannini Creative, Production,
Associated creatives
Associated creatives
Tags
Description
This video is an ad for Miller Lite beer, highlighting its great taste compared to other light beers. It opens with white text on a dark blue background stating that light beers are about many things. A hand holds a Bud Light Next can, followed by a Michelob Ultra Hard Seltzer can. Next, text appears saying light beers don't taste like beer. A woman with a bun cries over a can of Bud Light Pumpkin Spice Seltzer. The ad states Miller Lite has cared about one thing for 50 years: beer. Vintage commercials from the 1970s and 1980s appear with the tagline, 'The taste is great!' The ad ends stating that on National Beer Day, Miller Lite uses its competitors' tasteless beer to highlight Miller Lite's great beer taste.