Gerson Aguerri, Director, Barcelona

Description

This experimental commercial piece directed and art-directed by Gerson Aguerri features a fifty euro banknote suspended in the centre of a circular metallic ring apparatus. Two opposing electronic terminals discharge visible white electrical arcs toward the bill from either side within a dark, controlled laboratory enclosure. The composition employs a precise, symmetrical framing against a black background, emphasizing the high-voltage discharge and the intricate details of the currency. The lighting is focused and dramatic, capturing the crisp contrast between the dark environment and the brilliant flashes of electricity.

Style

Horizontal, Cinematic, Desaturated, Clean

Techniques

Long exposure, Low-key / chiaroscuro

Industries

Banking

Color

Background

Black Seamless

Context

Advertising Campaign