Hankook Kim, Gentle Monster Creative Director,

Description

This image from the Gentle Monster Optical Collection 2024 ad campaign features two models posed in action against a clean white seamless background. The model on the left kneels with bright pink hair, wearing white-framed eyewear, a white collared shirt with a patterned tie, a black pleated skirt, white socks, and loafers, while wielding a long metal staff. The model on the right leaps in the air with dark hair, wearing yellow-tinted eyewear, a matching uniform, and black footwear, also holding a metal staff that crosses horizontally with the first. The lighting is bright and evenly distributed, highlighting the sharp clean lines of the styling and eyewear. Bold uppercase text at the top reads Gentle Monster.

Style

Vertical, Commercial, Clean

Industries

Eyewear

Color

Background

White Seamless

Context

Advertising Campaign