Gemma Hayward, Fashion Stylist, London

Description

A striking fashion editorial image styled by Gemma Hayward in London captures a Black woman posing inside a vibrant produce market filled with stacked crates of fruit and vegetables. The model wears a textured green cardigan, bright pink shorts, and pink slide sandals, while carrying a large orange tote bag over her shoulder. The direct flash lighting creates a vivid, snapshot-style aesthetic that contrasts the high-fashion styling with the gritty, everyday background of the market stall. Price tags and handwritten signs are visible on the crates surrounding the subject, adding to the documentary feel of the composition.

Style

Editorial, Vertical, Grainy, 1970s

Techniques

Flash

Industries

High Street Fashion

Color

Background

Market

Context

Editorial