GEICO Witch 2023

Description

This commercial spot from the GEICO Witch campaign features two roommates discussing their strange living situation in a suburban apartment living room. In the background kitchen area, an elderly woman dressed in a vintage black gown and white updo brews potions while surrounded by black cats. The narrative takes a humorous turn when the witch feeds a strange concoction to one of the roommates, transforming her face into a cat. The production combines realistic domestic interiors with fantastical elements delivered through high production values and comedic timing.