The Martin Agency, Agency / Creative,

Description

This GEICO commercial video from the Vacation project presents a satirical news broadcast titled Subconscious News. A female anchor sits behind a bright pink desk backed by a textured brain graphic, discussing common apartment anxieties. She tosses to a field correspondent standing inside a domestic living room who reports on various household disasters. The video utilises a broadcast design format with lower-third chyrons and split-screen segments to promote renters insurance.