The Martin Agency, Agency / Creative,

Description

This video advertisement created by The Martin Agency for GEICO titled Daydream contrasts office life with outdoor relaxation. A white middle-aged man wearing a blue sweater and headset sits in a grey office cubicle handling conference calls. He daydreams about being out on a motorboat wearing outdoor gear and a sun hat, fishing on calm water. Another scene shows him leaning over the bow of the boat to talk to a turtle in the water. The narrative humorously highlights how GEICO provides access to towing fleets while workers imagine being elsewhere.