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  • ·GCDS S/S 2026 Campaign fashion editorial by Jumbo Tsui
BrandGCDS
ProjectGCDS S/S 2026 Campaign
Model wearing tall conical hat and black lingerie set reclining on blue sofa in ornate room for GCDS campaign

GCDS GCDS S/S 2026 Campaign 2026

Associated creatives

Giuliano Calza
Giuliano CalzaDesigner
Jumbo Tsui
Jumbo TsuiPhotographer

Tags

woman wearing tall conical hatwoman in tall conical hatwoman wearing conical hattall conical hatconical hatwoman in black lingerieblack lingerielingerie

Description

This striking fashion editorial image for the GCDS S/S 2026 campaign was photographed by Jumbo Tsui and designed by Giuliano Calza. A female model reposes on a vintage blue velvet settee inside an opulent, pale blue room with classical tile flooring and heavy draped curtains. She wears a black lingerie set paired with high heels and a dramatic, elongated white conical headpiece that trails long fabric ribbons across the floor. A white handbag sits on the tiled floor near the sofa. The lighting is bright and direct, casting crisp shadows within the ornate interior.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Living Room

Context

Advertising Campaign