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  • ·GCDS Spring 2024 Campaign - Two Women in Casual Streetwear
BrandGCDS
ProjectSpring 2024 Ad Campaign
Two women walking at night in a parking lot, one wearing a cream tank top and grey sweatpants, the other in a burgundy hoodie and black cap.

GCDS Spring 2024 Ad Campaign 2024

Associated creatives

Giuliano Calza
Giuliano CalzaGCDS Creative Director
Backgrid
BackgridPhotographer
Brittany Noon
Brittany NoonModels
Anaiis Scheeres
Anaiis ScheeresModels
Owen Lindberg
Owen LindbergModels
Nyawuta Chol
Nyawuta CholModels
Dayveontay Jackson
Dayveontay JacksonModels
& Kayla Dunlap
& Kayla DunlapModels
Ryan Dodson
Ryan DodsonStylist
Eduardo Mendez
Eduardo MendezHair
Robert Rumsey
Robert RumseyMakeup
Fariha Ali
Fariha AliManicurist
Onell Ednacot
Onell EdnacotCasting Director

Tags

Description

Two young women are captured walking through an urban parking lot at night. The woman on the right wears a cream-coloured cropped tank top, grey sweatpants featuring a black splatter pattern, and a black beanie. She carries a large black handbag. Beside her, a second woman is dressed in a burgundy GCDS-branded hoodie, black shorts, and a black cap, carrying a white plastic bag. Both are wearing metallic loafers paired with white logo socks. The scene is illuminated by artificial overhead lighting, creating a high-contrast nocturnal atmosphere typical of a street-style campaign.

Style

Lifestyle, Editorial

Techniques

Flash

Industries

Luxury Fashion Houses