BrandGCDS
ProjectSpring 2024 Ad Campaign

Ryan Dodson, Stylist,
Associated creatives
Tags
Description
This image from the GCDS Spring 2024 ad campaign, photographed by Backgrid with styling by Ryan Dodson, captures a model on a city sidewalk accidentally spilling a beverage from a cup. The model wears a light blue long-sleeve polo shirt, grey embellished shorts, white crew socks, and flats, while holding a paper bag and a patterned shoulder bag. The urban street setting includes parked cars along the curb and lush green plants lining the building facade. Natural daylight illuminates the candid outdoor scene, highlighting the motion of the splashing liquid against the pavement.
Style
Editorial, Vertical, Clean
Techniques
High-speed / freeze, Natural light
Industries
Luxury Fashion Houses
Color
Powder Blue (50%)
Medium Grey (30%)
Pure White (20%)
Background
Street
Context
Advertising Campaign
