Giuliano Calza, GCDS Creative Director,

Description

This image from the GCDS Spring 2024 ad campaign, photographed by Backgrid with styling by Ryan Dodson, captures a model on a city sidewalk accidentally spilling a beverage from a cup. The model wears a light blue long-sleeve polo shirt, grey embellished shorts, white crew socks, and flats, while holding a paper bag and a patterned shoulder bag. The urban street setting includes parked cars along the curb and lush green plants lining the building facade. Natural daylight illuminates the candid outdoor scene, highlighting the motion of the splashing liquid against the pavement.