GCDS Fall 2023 Ad Campaign 2023

Description

A diptych fashion campaign photograph for the GCDS Fall 2023 ad campaign, photographed by Ellisse Studio with creative direction by Giuliano Calza. On the left, model Stella Lucia poses seated on a draped white plinth against a pale grey seamless studio backdrop, dressed in a pastel pink textured tweed cropped jacket and matching wide-leg frayed trousers paired with a white lace bra, pink necktie, and metallic silver pointed-toe heels. On the right, a tight detail crop showcases her lace-gloved hand dipping fingers into a glass jar of red jam, overlaid with white collegiate-style typography reading GCDS MADE IN ITALY. The styling by Elena Mottola balances classic tailored bouclé tailoring with playful and sensual lingerie accents under soft studio lighting.

Style

Horizontal, Commercial, playful, Pastel

Techniques

Typography, Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign