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  • ·GCDS Fall 2023 Campaign Editorial Concept
BrandGCDS
ProjectFall 2023 Ad Campaign
A man wearing white sunglasses poses with a rectangular mirror, while a silver loafer rests on a vintage television showing a soccer player.

GCDS Fall 2023 Ad Campaign 2023

Associated creatives

Giuliano Calza
Giuliano CalzaGCDS Creative Director
Ellisse Studio
Ellisse StudioPhotographer
Stella Lucia Deopito
Stella Lucia DeopitoModels
Francesco Ruggiero
Francesco RuggieroModels
Victoria Stella Doritou
Victoria Stella DoritouModels
and Teddy Corsica
and Teddy CorsicaModels
Elena Mottola
Elena MottolaStylist

Tags

Description

This split-frame image presents a conceptual editorial for the GCDS Fall 2023 campaign. On the left, a shirtless man with curly dark hair and white-rimmed sunglasses stands against a neutral background, partially obscured by a tall, rectangular mirror reflecting a black-clad figure. On the right, a shiny, metallic silver loafer is positioned atop a vintage cathode-ray tube television. The television screen displays a vintage broadcast of a soccer player mid-action. The composition utilizes clean, studio-lit aesthetics on the left and a nostalgic, domestic setup for the product shot on the right, maintaining a cohesive, high-fashion narrative.

Style

Editorial, Commercial, Cinematic

Techniques

Studio strobe, Natural light

Industries

Footwear