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  • ·GCDS Fall 2023 Campaign Baci from Napoli Poster
BrandGCDS
ProjectFall 2023 Ad Campaign
A diptych featuring a GCDS poster of a nude man holding a red heart bag alongside an aerial landscape view of Naples.

Victoria Stella Doritou, Models,

Associated creatives

Giuliano Calza
Giuliano CalzaGCDS Creative Director
Ellisse Studio
Ellisse StudioPhotographer
Stella Lucia Deopito
Stella Lucia DeopitoModels
Francesco Ruggiero
Francesco RuggieroModels
Victoria Stella Doritou
Victoria Stella DoritouModels
and Teddy Corsica
and Teddy CorsicaModels
Elena Mottola
Elena MottolaStylist

Tags

nude male modelnude manmale modelred heart handbagheart shaped bagred heart clutchbaci from napoli posteroversized postcard

Description

A split-composition campaign visual for GCDS Fall 2023 directed by Giuliano Calza. The left panel showcases a life-sized postcard titled 'Baci from Napoli' featuring a nude male model standing barefoot holding a red heart-shaped clutch. The right panel captures an expansive daytime aerial view of the Naples coastline and cityscape, with Mount Vesuvius positioned in the background beneath branded typography.

Style

Horizontal, Commercial, playful, Graphic

Industries

Designer Fashion

Context

Advertising Campaign