Brand

Giuliano Calza, GCDS Creative Director,
Associated creatives
Tags
Description
Model Alessio Pozzi stands shirtless on a brick courtyard patio while spraying water across his chest with a yellow garden hose. In the foreground, a pair of oversized green GCDS athletic shorts hangs from a metal clothes drying rack, aligning over his lower body. The commercial campaign image is shot in soft daylight with lush garden foliage and stone architecture in the background.