Giuliano Calza, GCDS Creative Director,

Description

Model Alessio Pozzi stands shirtless on a brick courtyard patio while spraying water across his chest with a yellow garden hose. In the foreground, a pair of oversized green GCDS athletic shorts hangs from a metal clothes drying rack, aligning over his lower body. The commercial campaign image is shot in soft daylight with lush garden foliage and stone architecture in the background.

Style

Humorous, Vertical, Commercial

Techniques

Natural light

Industries

Streetwear

Color

Background

Garden

Context

Advertising Campaign