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  • ·Gap Spring 2024 Ad Campaign portrait featuring Tyla
BrandGap
ProjectSpring 2024 Ad Campaign
Tyla in a white ribbed tank top and khaki skirt wearing a silver chain belt against a white seamless background

Sam Roffey, 1st Assistant Director,

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

tylatyla portraitwoman in white tank topwhite ribbed tank topwhite tank topkhaki skirtsilver chain beltchain belt

Description

Talent Tyla is captured in a striking portrait for the Gap Spring 2024 Ad Campaign, directed by Calvin George Leung alongside J Lloyd and Charlie Di Placido. Tyla wears a fitted white ribbed tank top paired with a khaki mini skirt and a statement silver chain belt around her waist. Her hair is styled in braids, accented with small facial details, and she wears hoop earrings and a ring. The studio lighting is bright and clean, casting sharp definition against a plain white seamless background. The image reflects minimalist styling by Caroline Newell with production design by Nicola Bell.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

High Street Fashion

Color

Pure White (50%)
Nude / Sand (50%)

Background

White Seamless

Context

Advertising Campaign