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  • ·Gap Spring 2024 Ad Campaign Dancing Models Studio Shoot
BrandGap
ProjectSpring 2024 Ad Campaign
Three models with energetic poses in a studio setting, two wearing white tank tops and one in a black button-down shirt with a Gap logo.

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

Description

Three models perform dynamic, energetic dance poses inside a professional photo studio environment. The central figure features a voluminous auburn afro hairstyle and wears a simple white tank top. Flanking them, a model on the left wears a dark button-down shirt over a black tank, while a model on the right wears a white high-neck sleeveless top. The lighting is warm and ambient, highlighting their movements. The iconic Gap logo is centered prominently in the foreground overlaying the composition. The background remains soft and out-of-focus, indicating a studio workspace.

Style

Lifestyle, Commercial

Techniques

Natural light, Live-action Technique

Industries

High Street Fashion