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BrandGap
ProjectHoliday 2025 Ad Campaign
Close-up portrait of a smiling blonde woman wearing a vibrant red ribbed beanie and a soft blue scarf, against a plain gray background.

Gap Holiday 2025 Ad Campaign 2025

Associated creatives

Bethany Vargas
Bethany VargasCreative Director
Bjorn Iooss
Bjorn IoossPhotographer

Tags

blonde woman smiling

Description

A close-up studio portrait captures a smiling blonde woman with her eyes closed in a moment of warmth. She is styled in a vivid red ribbed knit beanie and a thick, soft-textured blue scarf wrapped high around her neck. Beneath the scarf, she wears a multicolored striped long-sleeve top. A small turquoise ring is visible on her finger as she holds the scarf near her face. The lighting is soft and even, set against a neutral, solid gray background.

Style

Lifestyle, Vertical, Commercial

Techniques

Natural light

Industries

High Street Fashion