BrandGap
ProjectHoliday 2023 Ad Campaign
Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Three Black men are posed in a studio environment against a seamless white background. The man in the foreground is crouching, wearing a black jacket and camouflage trousers. The two men standing behind him are dressed in monochromatic black streetwear outfits, including a hooded sweatshirt, a white tank top, and a puffer jacket. Their poses appear deliberate, suggesting a curated fashion editorial. The lighting is soft and even, typical of a high-end commercial photo shoot. The styling emphasizes a relaxed, urban aesthetic with a focus on layering.
Style
Lifestyle, Editorial, Commercial
Techniques
Studio strobe
Industries
Streetwear