BrandGap
ProjectHoliday 2023 Ad Campaign
Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This portrait captures a person from behind, focusing on the texture of a cozy brown knit sweater. A small, dark blue Gap label is clearly stitched onto the ribbed collar of the garment. The subject has short brown hair and is wearing a small gold hoop earring in their visible ear. The composition is clean and minimalist, set against a solid light gray backdrop that emphasizes the neutral tones of the clothing. Soft, even lighting highlights the tactile, woven quality of the knit material.
Style
Portrait, Commercial
Techniques
Studio strobe, Natural light
Industries
High Street Fashion