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BrandGap
ProjectGap Encore Program 2026
A diverse group of models engaging in varied lifestyle activities against a white background for the Gap Encore campaign.

Lachlan Mackie,

Associated creatives

Tim Walker
Tim WalkerPhotographer
Lachlan Mackie
Lachlan MackieHair Stylist
Sam Bryant
Sam BryantMakeup Artist
Rosie Vogel
Rosie VogelCasting Director
Meshach Henry
Meshach HenryMovement Director
Les Child
Les ChildChoreographer
Antoinette Walford
Antoinette WalfordModel
Aubrey O'Mahony
Aubrey O'MahonyModel
Jeneil Williams
Jeneil WilliamsModel
Nora Attal
Nora AttalModel
Pat Cleveland
Pat ClevelandModel
Sandrine Malary
Sandrine MalaryModel
Scarlett White
Scarlett WhiteModel
Taino Uppal
Taino UppalModel
Tess McMillan
Tess McMillanModel

Tags

gap encore campaigntim walker photographygroup fashion campaigngroup of models posinggroup of modelsmodels posingdiverse group of models

Description

A high-angle studio advertisement for the Gap Encore loyalty membership program, photographed by Tim Walker. A multi-generational, diverse cast of models poses in distinct lifestyle vignettes across a bright white floor. Supporting props include a bicycle, electric bass guitar, yoga mat, boombox, yellow umbrella, and branded shopping bags, flanked by bold typography and brand logos for Gap, Banana Republic, Old Navy, and Athleta.

Style

Vertical, Commercial, playful, Clean

Techniques

High-key

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign