BrandThe Week
ProjectNews Needs a Curator
GAIN, Media,
Associated creatives
Associated creatives
Tags
Description
The video advertisement presents two distinct visuals. The first scene features an overhead perspective of a swimming pool, divided into lanes, where a woman is swimming laps. Text overlays read 'PEOPLE WHO READ THE WEEK' and 'DO MORE LENGTHS,' and 'Because the news needs a curator.' Transitioning from the pool, the scene shifts to an indoor setting where a woman is performing a yoga pose on a mat near a window. The text overlay in this scene includes 'GEOPOLITICS,' 'ECONOMICS,' 'GENERAL INTEREST', 'CAT,' and 'COW', and 'Because the news needs a curator.' The lighting in both scenes is bright and airy, highlighting the clear blue tones of the pool and the natural light filtering through the window.