FutureDeluxe, Mixed Media Company, Sydney
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Associated creatives
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Description
The video showcases the Genesis G70 and GV80 luxury cars in a minimalist, bright studio setting. Close-up shots highlight the intricate details of the car's design, focusing on the grill's geometric mesh, the rear lights' sleek design, and the detailed wheel rims with Genesis-branded red brake calipers. In addition to the cars, abstract assemblies of car parts are displayed on pedestals, creating a contemporary art installation. The video features bright, even studio lighting that enhances the textures and contours of the vehicles and parts, and the color palette is mostly neutral with the silver, grey, and white tones contrasting with the cars' green and white exteriors. The environment is clean and modern, complementing the sophisticated and luxurious aesthetic of the cars.
