Brand
ProjectAI Concept

Slate Studios, Production Company, New York
Associated creatives
Tags
Description
Monochrome fashion portrait featuring a man wearing a turtleneck, tailored long coat, and light trousers, captured in a minimalist studio setting. The image is styled as a menswear campaign concept for Fursac, produced by Slate Studios. Bold typographic branding overlays the composition in large white uppercase letters. The lighting is directional and dramatic, highlighting the texture of the garments and creating strong tonal contrast against the dark background. The subject leans slightly against the wall, striking a composed pose with a serious expression.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Jet Black (50%)
Pure White (50%)
Background
Grey Seamless
Context
Advertising Campaign
