Fulvio Bonavia, Photographer, Chicago

Description

This commercial fashion photograph by Fulvio Bonavia features a model standing with hands on hips, wearing an elaborate, full-skirted gown constructed entirely from rows of Marvis toothpaste tubes. The structured bodice and flared skirt are assembled from dozens of silver tubes featuring colourful caps and branding, topped with an ornate pleated collar fashioned from black toothbrush heads. The figure is captured against a seamless, bright white studio backdrop with crisp, even lighting that highlights the glossy metallic textures and varied pastel accents of the unusual apparel. Marvis brand logos and text are visibly printed across the upper corners of the composition.

Style

Vertical, Commercial, Clean, Polished

Industries

Cosmetics

Color

Background

White Seamless

Context

Advertising Campaign