BrandBank of Montréal
ProjectWrap the Good Case Video
FuelContent, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
The video shows an exterior view of the "TYPE" store, which sells books and stationary, and the interior where bookstore owners discuss the challenges faced by small businesses, particularly women-owned businesses, in retail, personal care, services, and hospitality. Some businesses struggle to shift to e-commerce or adjust to the digital landscape, and many businesses have closed due to the coronavirus pandemic. One woman stands outside of a store with closed metal shutters.