AlÁn GuzmÁn, Illustrator,

Description

This illustrative piece by illustrator Alán Guzmán showcases the step-by-step sketch process for Fruitreats brand typography. Cream-colored handwritten lettering and monogram concepts are laid out across a vibrant red textured background with numbered steps and small berry icons. The composition features various stylistic lettering iterations ranging from playful block styles to flowing cursive scripts. The overall aesthetic is graphic and textured, presenting a behind-the-scenes look at brand identity creation.

Style

Artistic, Vertical, Matte, Graphic

Techniques

Typography, Ink

Color

Background

Paper Texture

Context

Fine Art / Personal Project